Clifford the Big Red Dog

A complete overhaul of Scholastic Inc's Clifford the Big Red Dog website.
I was the Information Architect / UX Designer on this project. My contributions included:

• Concept Ideation
• Content Re-architecture
• User Interface / Template Design
• Proof of Concept Prototypes
• Design & Dev Liaison

Awards and recognitions:

• Winner of the W3 Gold Award for Children's Website 2012.
• Winner of the Interactive Media Council Best in Class for Kids Award 2012.

Concept A sketch / Flash prototype

Concept B sketch / Flash prototype

Game Landing page sketch / Flash prototype

Game Detail sketch / Flash prototype

Homepage storyboard sketch

Sitemap (with content cross-references)

» Visit the site: scholastic.com/clifford