Scholastic - UX Transformation

The Challenge

Revamp Scholastic's digital presence by modernizing the UX strategy in five key areas:

1. UX Framework - responsive templates with consistent navigation and UI patterns.
2. Personalization - provide tailored content for each user group.
3. Discoverability - clear content structure, improved search, smart filters.
4. Smart Commerce - unified shopping cart.
5. Engagement - teacher generated content and community endorsements.

My Contribution & Solutions

I was Lead Interaction Designer on this project, co-managing a team of UX and visual designers. I was hands on in all aspects of the experience / interaction design and specifically worked on:

• Site architecture
• Responsive templates
• Search
• Smart filters
• eCommerce
• Profiles

Key ares of the UX transormation.

Key user tasks.

Diagram of business objectives and user goals.

Diagram of the Scholastic user ecosystem.

Site map (partial).

Smart filters and how they correlate with the site map.

Responsive templates.

Universal search with smart auto-complete categories.

eCommerice purchasing module.

Personalized content strategy based on two-step user identificaiton gate.

Wireframes

Search auto-complete with smart categories.

eCommerice purchasing module.

Kid's personalization - choosing their favorites.

Kid's profile page.